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Luxury in hospitality has always been defined by grandeur, comfort, and attention to detail. But in today’s world, true luxury is increasingly measured by something less visible: ease. At The Star Gold Coast, one of Australia’s premier destinations for entertainment and accommodation, this principle has been reimagined with the help of Trevo. By integrating seamless digital solutions into its operations, The Star Gold Coast demonstrates how innovation can enhance, not replace, the human touch, creating a guest experience that feels both modern and timeless.
The Star Gold Coast welcomes thousands of guests every week, all with different needs, expectations, and arrival times. Managing this scale while maintaining the personal warmth the hotel is known for is no small feat. Traditional check-in models placed strain on staff and created lobby bottlenecks that simply didn’t match the pace of modern travel.
The challenge was clear: how do you deliver efficiency at scale without losing the detail and attentiveness that define luxury?
The answer lies in reimagining the arrival experience with technology that supports, rather than replaces, the human touch. Guests check in before they arrive, and room keys are ready at sleek self-service kiosks. The lobby stays calm, and staff remain focused on the moments that truly matter, welcoming guests personally, offering thoughtful upgrades, and anticipating needs.
Across hotels that use Trevo, check-in can take as little as one minute, and roughly 50% of guests opt for self-service, keeping lobbies clear even during busy periods. Operations often improve by 30%, while queues are reduced by up to 60%. The platform also creates new opportunities for upselling, with about one in three guests selecting add-on experiences, and guest satisfaction ratings typically increase by 20%.
By letting technology handle routine tasks, Trevo allows staff to deliver a welcome that feels effortless and helps every stay start on the right note.
With Trevo quietly supporting operations, the balance between efficiency and service becomes seamless. Staff have more time to engage meaningfully with guests while visitors enjoy a smooth, intuitive arrival. Even small improvements, like shorter wait times or easier access to add-on experiences, subtly elevate the overall experience. Efficiency no longer competes with hospitality. It enhances it, allowing every interaction to feel personal and memorable.
The Star Gold Coast continues to set the benchmark for integrating technology into luxury hospitality. The future belongs to hotels that combine sophistication with intelligent, guest-focused solutions. True luxury today is not just about what guests see but how they feel, offering a sense of calm, care, and effortless ease. By allowing technology to work quietly behind the scenes, hotels can focus on the personal touches that make each stay memorable and deliver an experience where glamour meets seamless innovation.
